With content writers popping like weeds in an uncared-for garden, how do you stand out without top SEO content writing tips?
Content marketing is hands down the hottest market right now. Online marketing gurus are running left and right to grab the top spot and the heat can scorch even the most seasoned of them all.
The difference between mediocrity and excellence is simple; one leads to success while the other tows you towards anonymity. The same goes for great SEO content writing.
It took me a long time to understand what sets some content writers apart and what made the content click. But, once burnt is twice shy and I realized that content writing tips for beginners don’t cut it anymore.
In my struggle to grasp what worked, I learned quite a few lessons and the first one was this:
The art of writing is easy to ape but difficult to master; and in times like these, it is only mastery that counts.
5 SEO Content Writing Tips: Write SEO Optimized Content
Even though I experimented and failed too many times to count, the huge learning curve I made in the process made these secrets worth sharing. So, cut short your curve and gather these :
1. The Title of a Content is More Important than the Content Itself
Yep, that’s right. A book is judged by its cover and an article by its title, whatsoever!
A post’s title is what grabs a reader’s attention; it should compel them to stop, do a double-take and click on your post.
If this post was titled Points to keep in mind while writing, would you have clicked on it or scrolled away?
Instead of leaving the title for the end, start thinking about it right from the beginning. In fact, you can spend as much time as you want in your title.
After all, it is what draws traffic.
Also Read: 9 Grammar Rules Smart Writers Should Ignore
2. The First Paragraph Should Grab the Readers by the Ears
Figuratively, of course.
Focus more on the first paragraph of your article, especially the first two lines. They should be the spider’s web that ensnares your readers into reading more. Any lesser than that, most readers will simply drop off your blog like flies.
While writing great content with all the stats and facts is undoubtedly good, content writers must give equal weight to making it more interesting.
Separate wheat from the chaff. Don’t write something just for the sake of writing. Try to think like a reader for a second. Would these lines persuade my reader into reading more? If not, hit backspace and rewrite until it sounds catchy enough to grab eyeballs.
Image Source: Kissmetrics
3. Write for Two Types of Audience.
So far, you must have been told to write for your audience and today you get to know that there are TWO-effing types of it? WTF?
Then again, I am sure you’ve heard of them, know of them, but have never written for both of them.
The first type is the ideal reader, aka the researcher, who reads each line, spends time on the page and stays till the last line.
A reader who makes writing paragraphs and paragraphs of explanations worth the while.
Then, there are those we call skimmers. They do exactly what we say they do. They scan the picture, read the first lines, skim through the bullet points and leave. And, as hard as it is to admit, this is the type of audience we have to organize the article for.
Do this instead:
Since MOST of the audience out there consists of skimmers, a write-up has to pack a punch.
You have to structure your article in such a way that skimmers can gather the gist of it at a glance. For example, the bullet points should be consistent with the subheads and really important stuff in the text can be highlighted.
4. Go Crazy for SEO
Believe me, people, as long as the Internet is there, there is SEO. And, if you really want your articles to rank, make them as SEO-friendly as possible. And NO, you don’t need an SEO-specialist to get that done.
Content marketing includes SEO, which means that you need to know at least the basics to be a successful content marketer. These SEO content writing tips are quite helpful.
What to do?
Instead of relying on someone else to make your pages rank, take out 5 minutes each day to learn more about SEO.
You have endless options, but these 4 are my go-to sites:
Learning SEO can take you a long way, both in terms of skills and rankings.
5. White Space Makes Content Better
What is the first thought that pops to head when you think of a book with small font and no pictures? Boring?
The aesthetics are something under your control even while your site competes with a billion others on the Internet. Even if the content has high readability and an interesting premise, it might pass off as boring if there isn’t a break every so often.
Let’s take a look at Neil Patel’s QuickSprout blog:
And here is the same page with a conspicuous lack of white space. Which of the two looks better?
Arguably, white space makes reading look easier by letting readers skim through the details.
What to do?
Don’t give your readers a challenge; give them a reason to read more.
- Short paragraphs are easy on the eyes
- Add a lot of white space if you want to highlight the design of your website.
A good topic isn’t the only ingredient needed to make a piece of content widely read and shared. A lot goes into the recipe for making a post successful in terms of readers, ranking and relevance. The term SEO content writing tips might seems a tough cookie, but remember, even Google had to start from scratch. The key is to persevere, to trip, fall, learn and get back up. Every time.