Being a social media manager at a digital marketing firm, Facebook ads are a great fit for me, my work and my current and future clients. The biggest problem I see with Facebook ads account is that people dive into them without knowing anything about the ad policy. Subsequently, they end up getting their ads disapproved and/or account disabled.
Typically, when things go wrong like any of these, they fall in either of the two categories – either disapproved ads or disabled account. In case you have received disapproval for your ads, this could be because of the violation of the Facebook ads policy. A disabled account can be because of either repeated violation of ads policy or due to the negative feedback given by multiple Facebook users.
Facebook Ads Disapproved
There is a slight difference between getting your Facebook ad disapproved immediately after setting it up and it is flagged as disapproved after quite some time. Here are some common causes of ads disapproval:
You have used ‘this’ word repeatedly, as it is commonly used as click bait. Using words like ‘You’ and ‘Your’ may cause ads disapproval. Marketing pitch, characters or the use of all capital letters could also be the reason. Alternatively, there might be some issue with your landing page, obstructive pop-ups, or an income claim will be flagged immediately. You cannot use Facebook’s trademark logo, image, or when do not capitalize the ‘Facebook’ word. These all are among Facebook ads (opens in a new tab/window) policy violations.
When your Facebook ads got disapproved after running for some time:
It is quite common that people see the same ad again and again and they might report it. Such actions encourage Facebook to shut your ad down. When an ad receives negative feedback and users report it frequently, Facebook looks at it closely. This brings a key point in the light that you don’t have to create an ad and forget about it. You need to update it periodically so that people do not get bored by seeing the same type of ad.
You might also see a disapproved ad due to updates in Facebook’s algorithm. This might be just a mistake or an error at Facebook’s end.
In such a case, you could try setting the same ad from a different Facebook ad account keeping the page same. Alternatively, you could set a different ad from the same Facebook ad account while keeping the page different.
Disabled Facebook Ads Account
If your personal Facebook ads account is disabled, it can be dramatic in both personal and professional terms. Here, the primary step you need to take is go for the chat appeal process. You might need to keep trying multiple times over a long time, as you most likely get a ‘NO’ in your first attempt. One of my students had to try over 5 times to get her Facebook Ads account reinstated.
In case you still fail to get your account reinstated, you need to create a new Facebook Ads account. This time, try creating a new account from a different IP address. For this, you can use another computer or network connection.
How to Set up a New Facebook Ads Account?
- Find a reliable friend or colleague
- Visit your reliable source’s place to get access to a different IP address
- Get that person to create a new business manager account
- Create a new ad account in that business manager
- Create a new Facebook Business Page
- Choose a new payment mode
- Create yourself the admin with full administrative privileges
- Start with running your ads on pages that are irrelevant
This way you will not have your own ad account. You will have a business manager’s account, which is owned by your reliable source.
Note: There is no way you can recover your personal Facebook Ads account unless you get support to get it reinstated. Therefore, your new account would be a business manager account and no personal ad account.
It is quite easy to set up a new account using the business manager. It is recommended to create your business manager if you run your business page. You are not recommended to use your personal ad account anymore. On the other hand, if you want to run ads with your personal ad account, then do review Facebook ad policy.