“Fun isn’t something one considers when balancing the blog. But this…. conversational style blogging does put a smile on my face.”
I just requoted the great Thanos. Here are his original lines “Fun isn’t something one considers when balancing the universe. But this… does put a smile on my face.”
Don’t ask me – Who is Thanos?
He is the same guy who wiped out half of Avengers (and half of the universe) with a snap of his fingers.
Thanos apart (sorry. Jokes apart!), let’s go back and visit my good old school days.
I vividly remember my school days, where I wrote my diary at the end of each day.
I would gather all my experiences and jot down the random thoughts in a small diary, which was my companion throughout my school days – A friend, who did not expect anything in return from me.
Incidentally, we did not have internet back then, and what I wrote with me – stayed with me, locked inside my diary.
Times have changed. The Internet has given a new dimension to how we interact and share our experiences.
The day to day learnings (through experiences), which were earlier a part of our diary, are now available more simply and shortly as Blogs.
Every day there are hundreds of bloggers who enter the world of blogging looking to share their thoughts with the outside world.
I don’t have the exact number of bloggers who succeed in the world of blogging, but very few can communicate their message smartly to their readers.
Blog Writing is an indispensable part of a content marketing strategy. An art at which not everyone succeeds.
Ask the leading bloggers of the world about how they succeeded in blogging, and they will give you tips like:
- Write for your audience
- Write an SEO optimized blog
- Use conversation tone
- Use informative tone
- Etc, etc
The information available online can be overwhelming.
We, the learners, start by following all the tips. At times, we lose path because of the sheer number of topics dedicated to helping the bloggers succeed.
Too much information can, at times, be confusing.
Ultimately, we are left scratching our head, thinking, “how do you write an engaging blog?”.
I have been an established blogger who has been writing for more than five years, and I have had my share of confusions, struggles in learning to write an engaging blog.
By the way, I am not an established writer. My only glory in writing was winning an essay competition in class 5th, where half of the class was missing due to some stomach bug (some memories from childhood always stick with you 😊 ).
So, how did I succeed at blogging?
One of the impediments to my success was my informal style of writing. I am a decent writer who can scribble a sentence or two when the need arises.
Ask me to write a 1000-word essay, and I will disappear.
And blogging requires an excellent, engaging style of writing. My journey to succeeding as a blogger was facilitated by something called a conversation style of writing.
In this blog, I am going to share my experience on how I learned to write an engaging blog using the conversational style blogging.
Start by Selecting the Style of Blog
You might be wondering, “What exactly is the style of a blog?”
Well! Times have changed, and you can get away by writing in a casual, conversational tone. i.e., you do not have to be Salman Rushdie or Jeffery Archer to qualify as a blogger.
Your style of writing defines your style. If I write form blogging perspective, these are the used styles by bloggers today:
The good old style where you relied more on figures and numbers and not indulge them in the story.
The purpose of the blog is to provide “information” in a formal tone.
You are giving valuable information in this style of writing instead of indulging people in a conversation.
The style of writing follows a method in which essential facts are quickly summarized. The quotes and supporting information around the points are attached, and the General background is provided to finish the blog.
The bottom line is, “You Get to the point as quickly as possible.”
When you keep hopping in at regular intervals in your blog, you turn your blog into a conversation that blog readers should find interesting.
The style of writing is apt when you want your reader to feel as if you are communicating with them.
It should be so easy to understand that a 6th-grade student should be able to make sense of your writing.
But why would you write in this tone?
Let’s just say there is more to writing than educating readers. Writing is where you create a connection with your readers.
And not all of them will be the novel-reading audience who will have the patience to go through a 1500+ word article.
What do You Do?
To start with – You talk to them through your words.
That’s where the Conversation style of writing comes into the picture.
How do You Write in a Conversational Tone?
Read this blog from start to end. It is 100% written with a conversation style of writing.
The pyramid below shows the order in which an engaging blog can be written.
Get to the Point in the Middle of the Blog.
The pyramid, which is from the land of Egypt (just kidding!), depicts three simple parts of writing a conversation style blog.
You get to the point in the middle of the blog (the engaging end) by entertaining the user and educating them.
Trust me – educating and entertainment in a single piece of article is easier said than done, and had it not been for conversation style of blogging, the balance would never have happened.
Here is more information on how you can write in this style of writing.
Starting the Blog
I call it the pitch. You have your reader engaged in the first paragraph. Make it interesting!
This will set the tone for your article.
For example, if I were to write on content writing and digital marketing, I would either start by sharing a personal experience of how content helped me succeed in digital marketing or start with stats. Something like “93% of marketers today use content marketing for promotion” can help me set the tone.
You can also research for the right image with statistics and make it as a base of your blog.
If I was to write a Blog – “Rise in the number of air passengers within India.”
I would use the above image to describe the blog better and stick to the theme as well.
An image like this saves you from reading on and on and on…
Once I have set the tone, I move to the next section of the blog, where I build upon the story.
Time to move to the next section of the blog – middle of your blog.
Organizing your content (mid-section).
“Don’t just dictate the story; make sense !!”
You cannot make others understand your language, until and unless you’ve entirely expressed yourself in your blog.
One of the issues, when you are in the middle of the blog, is “your thoughts.”
You have so many of them – that you make a mess of them.
So, write relevant, short sentences while you can still go the extra mile (in-depth knowledge).
I forgot to ask you, did you plan the blog before you started writing?
Duhhh….I missed the basics.
Alright! Back to the basics.
If you have a long list of information with you, break it into subparts for better understanding.
For example, if I am writing about the topic “Understating Digital Marketing?”.
I will break down the blog into subheadings like –
- What is meant by Digital Marketing?
- Need for Digital Marketing in today’s world.
- Need for investments in Digital Marketing.
- Ways to Benefit from Digital Marketing.
And that’s where we will bring our strength into play by writing short sentences and sharing our ideas in the most straightforward format.
We will use our life examples, experiences to pass the message.
We will add humor and bring a smile to our reader’s face.
Which brings me to another question “Can’t I write the whole blog as one single information?”
You can Sire! but you shouldn’t because
- You will not be able to stick to the topic.
- You will never write an in-depth blog without knowing the topics you plan to cover in the blog.
- Your random thoughts will spill over throughout the article.
And you will run out of steam even before you are mid-way through the blog.
How should You Conclude a Blog?
No one’s perfect!! I usually repeat this whenever I am drunk. Otherwise, the line goes, “No one is perfect, but being unique is better than being perfect!”
Most of us get jitters before we are to end the blog.
We want that perfect ending—an ending that converts the first-time reader to a loyal reader.
The kind of ending should leave readers demanding more.
When I was a newbie blogger, I almost did not publish my first blog because I thought the ending sucked.
My advice to you is – don’t freak out about the ending.
If you can hold the user till the end with your storytelling ability, you will just do fine at the end.
Few suggestions from my end to save you from not publishing the blog because you didn’t get the perfect ending are:
- Summarize the blog
- Build a platform for the next blog
- Link to some other blog
- Give a call to action
Stick to any one of them, and you will do good.
And before I end, here are some tips to help you write an excellent conversational tone blog:
- Do a quick recap of your blog and then build the ending.
- Write confidently.
- Learn to write better with every blog you submit.
- Vocabulary is what matters most.
- Search for unique content to bring out something new for your readers.
- Avoid repetitions of words in a single blog.
- Use short sentences.
- Use stats to back your story.
- Write in a conversational tone.
- Keep your user engaged by asking questions or stating exciting facts, stories, incidents.
- Be Informal. (Note: you are not writing for your English teacher. Cut the B.S and all the sirs, ma’ams, and unlearn what the British taught us. Be informal and ingenuine with your writing).
Lastly, it is a casual toned blog, which some think is quite easy to write. I would not call it easy, but yes, it helps you get away with a lot of mistakes in grammar.
You can quickly jump in between passive and active English. You can easily manipulate grammar, and you can write from your hearty, which is all good. Still, you can lose track and miss some critical points, and at times, the story can get never-ending.
— Author Bio —
Jasmeet is a Digital Marketing Enthusiast who runs a boutique Digital Marketing Agency – Monkish in Melbourne, Australia. When not at work – he can be found participating in discussions on Quora or standing in a queue to grab the affordable 7-eleven coffee 😊.